SEO Basics

Have you ever paid attention when you see a group of people standing in line, waiting to see a superstar? Have you paid any attention to the crowd’s behavior? Do you wonder why whenever you see prominent public figures they are always being mobbed by photographers and news reporters? DO you see the common denominator of all of the above scenarios?

In all of the above scenarios, massive crowds of people fight to get in front where they could be seen or heard by the person of their concern. Although most people would rather avoid the melee of the chaotic environment with all the pushing, shoving and yelling – some people do not because it is their job to compete for the attention of the movie star, the prominent politician or the public figure. Those who get in front have the most chance of getting heard, they are the ones who will get their efforts rewarded – with an interview, the perfect picture or an answer to their question.


The situation is no different to what internet marketers call Search Engine Optimization – it’s all about competition, trying to get ahead of the competition in order to get in first. In any undertaking, competition is not only a struggle for survival but also dominance and control. Although there may be a few who would be contented to just get by, there are always those people who want to be the best at what they do and who are willing to do everything they can to succeed. This is the concept of SEO, its very heart and soul.


On the whole, search engine optimization is similar to a technical science on how to influence and control the market and entice clients to buy your product or service. It is a process of gathering information on your target market and your competitors’ to improve your website’s headlines and content so that people searching for information, product or service related to your target market see your website at the top of the list of search results. It can also make a web surfer easily locate and click your site with every search they conducts – depending on their search criteria, of course. They will use keywords that will help find what they are looking for every time they make a search. How to make your site the best and most popular with these search terms and search engines is entirely up to you. You will fall in the background and never be noticed if you do not use these keywords or their variations.


Search engines work by tapping in on all sites that have the most accurate and most abundant search terms (antonyms?) applicable to the search. You site achieve higher ranking with the search engine when you use the right keywords. The update on these search engine ranking is performed on a weekly basis, giving you many opportunities to improve your ranking. Both you and your competitors can move up in the higher ranks. But be aware that your competitors will also be looking for ways to beat you. To be up on top of the competition, you should always modify your site so that you can stay ahead from the rest of the pack.